On the occasion of an event Creative Speeddating which is organised by K3, a product will be developed to explain the industrial design process.

objective The product should mirror the creative area of Karlsruhe "old butchery". Furthermore the gadget should find a place on "everybody´s" desk. People pay more attention to smart products than to common advertising or business cards.

A pig as symbol for the "old butchery" combined with the function as tape dispenser shows the importance of the handling of everyday ojects. Different mock-ups explain the correlation between aesthetics and function. The product brochure shows the detailled product development process and the function and need of an Industrial designer. The participants of CREATIVE SPEEDDATING get a laser sintered prototype.